中国食物与营养2017，Vol.23Issue(4)：43-47,5.
消费者主要动物源性农产品的安全认知及风险来源分析——基于北京市城镇居民的消费调查
Consumers' Cognition About Safety Risk and Risk Source of Main Animal Derived Agricultural Products
摘要
Abstract
Based on the questionnaire data of agricultural consumption survey of urban households in Beijing,this paper used the descriptive statistics method to systematically analyze the households' cognitive origins and levels of agricultural product safety,and discussed the reasons why consumers concerns from two aspects of industrial chain link and the extent of harm.The results showed that consumers were highly concerned about the safety of agricultural products,and the overall evaluation was passive.The characteristics of agricultural production,consumers' purchasing experience,media exposure,degree of consumer awareness all could affect consumers' concerns about the degree of concerns.Therefore,the government should speed up the construction and improvement of agricultural production safety risk exchange mechanism to ensure the orders and stability of the agricultural market.关键词
安全认知/动物源性农产品/风险交流机制Key words
safety cognition/animal derived product/risk communication mechanism引用本文复制引用
王芸娟,马骥..消费者主要动物源性农产品的安全认知及风险来源分析——基于北京市城镇居民的消费调查[J].中国食物与营养,2017,23(4):43-47,5.基金项目
北京市农业局“基于目标价格调控思路的农产品市场监测预警研究”(项目编号:BMBA2015) （项目编号:BMBA2015）
国家蛋鸡产业技术体系项目”(项目编号:CARS-41-K26). （项目编号:CARS-41-K26）
