食品与机械2017，Vol.33Issue(8)：110-113,4.DOI:10.13652/j.issn.1003-5788.2017.08.025
朴拙之美:包装设计中传统文化元素的创新与应用
Beauty of simplicity: the innovation andapplication of traditional culture elements in packaging design
摘要
Abstract
With the revival of traditional culture,the "beauty of simplicity" of traditional culture elements has become a trend of packaging design.This paper expounds the aesthetic significance of "beauty of simplicity",points out that " beauty of simplicity" is not simple and crude,but a beauty that comply with natural,showing the essence of things and its culture connotation in the form of natural beauty and implicit beauty;discusses how to discriminate,screen and extract traditional culture elements,puts forward the way that the innovation and application of traditional culture elements in the process of packaging design.关键词
朴拙之美/包装设计/传统文化元素/提炼/创新Key words
beauty of simplicity/packaging design/traditional culture element/extract/innovation引用本文复制引用
吴余青..朴拙之美:包装设计中传统文化元素的创新与应用[J].食品与机械,2017,33(8):110-113,4.基金项目
湖南省工艺美术产品工业设计中心开发基金(编号:2016GYMS09) （编号:2016GYMS09）
