中国食物与营养2017，Vol.23Issue(11)：24-28,58,6.
基于食品安全风险认知的农村消费者细分及风险交流策略——以山西吕梁农村儿童家长为例
Rural Consumer Segmentation and Risk Communication Strategies Based on Food Safety Risk Perception——Based on Survey on Rural Children's Parents in Lvliang City of Shanxi Province
摘要
Abstract
Based on the serious situation of food safety in rural areas of China,it is necessary to investigate the risk cognition of parents of children in rural areas and further launch effective risk communication.The food safety risk cognitions of 909 parents of 3 to 12 yearold-children in the rural area of Shanxi province were investigated by questionnaire.The results were analyzed by both descriptive statistics and factor analysis and cluster analysis.Parents were divided into different groups with different safety cognition.According to the food safety risk cognition of parents,they were divided into three types including self type (28.9％),export-oriented type (16.4％) and sensitive type (54.7％).The sensitive type parents owned the largest proportion of 54.7％.Three types of parents were found significant difference at their education background.Self-type parents had the highest proportion of primary school and the following cultural level,export-oriented type parents had the highest proportion of junior middle school education,sensitive parents had the highest proportion of high school and above the level of education.It was critical to improve safety cognition of parents in rural area.The classification of parents according to their characteristics could promote a better risk communication effect through their well-directed way.关键词
儿童家长/食品安全/风险认知/农村地区/风险交流/消费者细分Key words
children's parent/food safety/risk cognition/rural area/risk communication/consumer segmentation引用本文复制引用
任雅楠,李楠,罗浪,李佳洁,曾寅初..基于食品安全风险认知的农村消费者细分及风险交流策略——以山西吕梁农村儿童家长为例[J].中国食物与营养,2017,23(11):24-28,58,6.基金项目
国家自然科学基金重点项目“食品安全消费者行为与风险交流策略研究”(项目编号:71633005). （项目编号:71633005）
