摘要
Abstract
The integration of Chinese cultural elements in the modern food packaging design,has many important functions,such as cate-ring to the national identity of the domestic consumers,meeting the needs of foreign culture of foreign consumers,and realizing the mod-ernization of Chinese traditional culture.Therefore,it is necessary to make full use of the representative of Chinese culture,such as charac-ters,colors and patterns and their combinations,then through some specific path,including the traditional culture inheritance and innova-tion,integrating it into the overall brand strategy for food enterpri-ses,and closely integrated with modern science and technology,so that it can attract more attention of domestic and foreign consumers on related food,and promote related food enterprises to enhance market competitiveness.关键词
包装设计/食品包装/中国文化/文化元素Key words
packaging design/food packaging/Chinese culture/cul-tural elements
