中国食物与营养2018，Vol.24Issue(3)：39-43,5.
产业链重塑视角下的贫困地区农产品电商发展路径选择研究——基于建始县农产品电商发展的案例分析
The Development Path for Agricultural Products E-commerce in Impoverished Counties Under Perspective of Industrial Chain Reconfiguration——Based on Investigation in Jianshi County
摘要
Abstract
Based on the field investigation and in-depth interviews with the development of rural e-commerce in the impoverished counties of western China,this paper discusses the feasible development path of rural e-commerce suitable for rural economic development and poverty alleviation in poverty-stricken areas from the perspectives of industrial chain restructuring and organizational arrangements.The paper proposed that the e-commerce industry chain should be reconfigured which is dominated by agriculture-related e-commerce enterprises,based on the natural ecological resources endowment in poor areas,taking the production of local high-quality agricultural products as the starting point,focusing on the cultivation of online commodities and building the public brand of regional agricultural products as the focal point.The main body of the industry chain should be in accordance with the professional division of labor and the organization collaborate with each other.Through the internet terminal demand feedback mechanism,reverse the front of the industrial chain of agricultural production behavior,the formation of a demand-oriented,price-driven agricultural product sales system,in order to cultivate a sustainable,stable and ever-increasing value-added agro-products e-commerce industry will boost the rural economic development and alleviate poverty in impoverished areas.关键词
农产品电商/产业链/食品安全/减贫Key words
agricultural products e-commerce/industrial chain/food safety/poverty alleviation引用本文复制引用
朱海波,张学彪..产业链重塑视角下的贫困地区农产品电商发展路径选择研究——基于建始县农产品电商发展的案例分析[J].中国食物与营养,2018,24(3):39-43,5.基金项目
国家自然科学基金国际合作与交流项目“精准扶贫与互联网扶贫的实施机制与效果评估研究”(项目编号:71661147001) （项目编号:71661147001）
中国科协高端科技创新智库青年项目“互联网扶贫的实施机制与实证研究”(项目编号:DXB2KQN-2016012). （项目编号:DXB2KQN-2016012）
