食品科学技术学报2019，Vol.37Issue(2)：24-27,4.DOI:10.3969/j.issn.2095-6002.2019.02.004
中国葡萄酒市场的消费升级及特征
Study on Consumption Upgrade and Characteristics of Wine Market in China
摘要
Abstract
After several consumption upgrades, the wine market in China has entered into a brand-new stage. Five consumption upgrade stages of the wine market in China has been developed since 1949, which have been analyzed based on the product mix. Then the main characteristics of the wine market in China have been summarized from the viewpoints of product quality safety, product availability, diversi-fied consumption appeal, and points of purchase.关键词
消费升级/质量安全/地理标志产品/消费诉求/分销渠道Key words
consumption upgrade/quality safety/geographical indication product/consumption appeal/distribution channel分类
轻工纺织引用本文复制引用
唐文龙..中国葡萄酒市场的消费升级及特征[J].食品科学技术学报,2019,37(2):24-27,4.基金项目
教育部人文社科规划基金项目(18YJAZH011) （18YJAZH011）
山东省社科规划项目(14CGLJ24). （14CGLJ24）
