China S&T Journals|期刊导航|设计|中原文化基因的视觉形象设计研究

中原文化基因的视觉形象设计研究OA

RESEARCH ON IMAGE DESIGN OF CENTRAL PLAINS CULTURE GENE

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为保护与传承中原文化,有效地将中原文化元素运用于视觉形象设计中,对中原文化建立科学系统的整理方法以及打造文化品牌视觉形象设计策略.文章根据文化基因相关理论,总结分析了中原文化建设的价值优势以及面临的困境,结合视觉性形象设计的特征,初步探析分析了中原文化与视觉形象设计之间的关联性.在此基础上总结得出中原文化在文化基因视角下进行视觉形象设计的过程与策略.该策略为中原文化基因有效转译为视觉形象设计提供了参考.

Authors：张耿;张兆楠

作者单位：大连理工大学建筑与艺术学院大连理工大学建筑与艺术学院

Periodical, Periodical Pre-Release, Open Access, Academic Exchange, Cultural Communication, Open Access社会科学

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Advanced Search《设计》 2021 (3)

页码/页数：87-89,3