教师教育研究2023，Vol.35Issue(6)：76-83,8.
自媒体背景下幼儿教师形象的自主建构
The Self-construction of Preschool Teachers'Image in the We Media Era
摘要
Abstract
In the We Media era,kindergartens utilize WeChat public platform for promotion and display,and constructing the image of preschool teachers externally.Based on the perspective of communication studies,this study uses the content a-nalysis method to analyze 468 articles in 15 kindergartens'official account to explore the preschool teachers'image in the WeChat public platform.The results show that the kindergarten WeChat official account presents the image of"educator"around preschool teachers'educational behavior and professional knowledge,and to a certain extent,corrects and recon-structs the media image of preschool teachers.However,at the same time,the image presentation also faces problems such as insufficient presentation of professional concepts and ethics,failure to comprehensively showcase professional knowledge and abilities,failure to highlight professional characteristics,insufficient highlighting of individual image,single image con-struction strategy,and lack of humanistic spirit.Preschool teachers should establish a sense of impression management and present themselves appropriately around their professional image.Meanwhile,kindergartens should master the operation strategies of We Media and actively construct the professional image of preschool teachers.关键词
幼儿园教师形象/自媒体/微信公众平台/内容分析Key words
preschool teachers'image/We Media/WeChat public platform/content analysis分类
社会科学引用本文复制引用
刘卫卫,游雨诗,赵曼曼..自媒体背景下幼儿教师形象的自主建构[J].教师教育研究,2023,35(6):76-83,8.基金项目
中国教育科学研究院2022年度基本科研业务费专项资金智库部门项目(GYF2022003) （GYF2022003）
