食品与机械2023，Vol.39Issue(11)：137-142,6.DOI:10.13652/j.spjx.1003.5788.2023.60165
插画在新式茶饮料包装设计中的应用
The application of illustration in the packaging design of new tea drinks
摘要
Abstract
In recent years,China's new-style tea industry has shown a booming development,and the new-style tea market has become an arena for a new round of capital competition.In the context of the influx of new brands,how to shape their brand personalization has become critical.From the perspective of brand building,this paper takes the leading tea brands on the market as analysis cases,studies the application of illustration design in new tea packaging and its commercial added value,and discusses the application of illustration in new tea packaging.关键词
插画/包装设计/茶饮料/品牌塑造Key words
illustration design/packaging design/new-style tea brand/brandin引用本文复制引用
王锐,王红卫..插画在新式茶饮料包装设计中的应用[J].食品与机械,2023,39(11):137-142,6.基金项目
山东省社科联人文社会科学课题(编号:2023-WHLC-053) （编号:2023-WHLC-053）
