长江中游省份茶产业和旅游业融合发展研究OA

The integration of tea and tourism plays an important role in promoting rural revitalization and building beautiful villages.Based on the inter-provincial panel data from 2012 to 2021,the integrated development level of tea industry and tourism industry in Hunan,Hubei and Jiangxi provinces in the middle reaches of the Yangtze River was studied by using coupled coordination function.The results show that there are obvious differences between the two industries,with the tea industry lagging behind the tourism industry for a long time.After 2017,the tea tour-ism coupling coordination degree in the middle reaches of the Yangtze River has exceeded 0.6,with Hunan in good coordination,Hubei in intermediate coordination and Jiangxi in high quality coordination.The development level of tourism in the middle reaches of the Yangtze River has declined after the impact of COVID-19,which has seri-ously affected the integrated development of tea industry and tourism.The coupling coordination degrees of the three provinces have decreased significantly.However,the integration of tea industry and tourism industry in the middle reaches of the Yangtze River has a broad prospect and a good development trend.Finally,in view of how to further achieve high-quality integrated development,this paper put forward the overall planning,layout optimiza-tion,technological innovation and other suggestions.