基于知乎平台内容挖掘的元宇宙公众感知研究OACHSSCDCSTPCD

[Purpose/Significance]Through analyzing the public's perception of individual,industry,and govern-ment aspects in the metaverse,this paper provides targeted recommendations for individual,enterprise and government to better construct the metaverse ecosystem.[Method/Process]Referring to the Triple Helix Model,the paper constructed an analysis framework for public perception of the metaverse based on the individual-industry-government dimensions.Based on Zhihu Q&A data,the paper used improved LDA and BERT algorithms to analyze public perceptions of individual,in-dustry,and government aspects in the metaverse,including public's concerns,topic hotness,sentiment and their evolu-tion.[Result/Conclusion]The public's perception in the dimensions of individual,industry and government are different and related.From the perspective of evolution,the public's concerns are gradually refined and deepened,and their atti-tudes are significantly influenced by experience and public opinion,but are gradually becoming more rational.Through mining the hotspots,potential points,and existing issues in different dimensions,the paper provides targeted recommenda-tions for different participants.