中外葡萄与葡萄酒Issue(1)：100-111,12.DOI:10.13414/j.cnki.zwpp.2024.01.013
进口葡萄酒在中国市场的分销渠道演进
Evolution of Distribution Channels of Imported Wine in China Market
摘要
Abstract
From 1992 to 2022,the distribution channel evolution of imported wine in China market roughly went through three typical stages:foreign traders played a leading role in some first-tier cities,leading domestic wine distributors deeply participated in and promoted the nationalization of channels,and various online and offline operators jointly built composite channels.Based on the improvement and optimization of domestic business environment and the gradual upgrading of people's consumption,the composition structure and transformation logic of imported wine distributors in this process was analyzed,and the business motives and operation ideas of different distribution models adopted by various market entities in a specific market development stage,as well as a series of lasting effects on the market competition pattern and industry development trend were discussed.关键词
寄售/进口许可证/配额/国内分销权/对外贸易权/供应链管理Key words
consignment/import license/quota/domestic distribution rights/foreign trade rights/supply chain management分类
轻工纺织引用本文复制引用
唐文龙,火兴三,肖永杰,盛建刚..进口葡萄酒在中国市场的分销渠道演进[J].中外葡萄与葡萄酒,2024,(1):100-111,12.基金项目
山东省社科规划项目(20CCXJ17) （20CCXJ17）
