中外葡萄与葡萄酒Issue(1)：112-118,7.DOI:10.13414/j.cnki.zwpp.2024.01.014
基于京东商城在线评论的国产干红葡萄酒消费特征分析
Analysis of Domestic Dry Red Wine Consumption Characteristics Based on Online Reviews in JD Mall
摘要
Abstract
The popularity of mobile terminals has reshaped the interactive relationship between buyers and sellers,and the enthusiasm of consumers to publish online comments continues to rise.The comments data generated by major e-commerce platforms provide a breakthrough for enterprises to solve the problem of insufficient understanding of consumer needs.This paper taked the online reviews of domestic dry red wine in JD.com Mall as the data source,conducted text analysis of the review content through Python,and analyzed consumers'concerns and degrees of concern on different attributes of products.The results showed that consumers focus on wine taste,logistics service,price performance and brand awareness.This could bring enlightenment to new product development,product pricing,after-sales service,brand building and management,and provided a decision-making basis for product digital precision marketing.关键词
干红葡萄酒/在线评论/消费特征/PythonKey words
dry red wine/online reviews/consumption characteristics/Python分类
轻工纺织引用本文复制引用
戈文尚,程梦琳,张军翔,仉瑞..基于京东商城在线评论的国产干红葡萄酒消费特征分析[J].中外葡萄与葡萄酒,2024,(1):112-118,7.基金项目
国家重点研发计划(2019YFD1002504) （2019YFD1002504）
