"互联网+"时代创意农业品牌服务设计研究OA

With the arrival of the"Internet plus"era,especially in the context of rural revitalization and brand strengthening,agricultural brand innovation has become an important means to promote agricultural development,rural industry revitalization,and promote common prosperity.However,in brand building,there are still problems such as imperfect resources,blurred image positioning,lack of connotation and personality,and imperfect brand management system.Based on the research of creative agricultural brand design in the era of"Internet plus",this paper takes Jiande strawberry brand as an example,uses service design concepts to intervene in the whole process of creative agricultural brand design,extracts the model and method of brand service design from innovative thinking,Internet thinking,and service thinking,analyzes user needs through situational research,user journey maps,service contacts,and explores brand service design strategies under"Internet plus".From a systematic perspective,enhance the design competitiveness and user service experience of agricultural brands,create high value-added creative agricultural brands,and promote the sustainable development of rural agricultural product brands.