数字供销模式助推乡村振兴研究OA

Exploring the digital transformation and upgrading of supply and marketing systems and constructing digital supply and marketing models to promote rural revitalization is of great practical significance.The use of digital technology to build a digital public service system for supply and marketing cooperatives is conducive to integrating the existing operational service resources of supply and marketing cooperative enterprises,such as agricultural inputs and technologies,cold chain logistics,and direct supply and distribution of agricultural products,achieving the coupling of the agricultural industry chain,talent chain,value chain,and innovation chain.The digital supply and marketing model has formed a"168"digital supply and marketing characteristic model,focusing on strategic goal positioning,digital supply and marketing base design,gathering six major supply and marketing resources,and empowering eight major application scenarios,continuously promoting the digital transformation of the agricultural industry and assisting rural revitalization.