高校图书馆阅读推广活动成效的提升路径研究OACSTPCD

The rules of college students'reading behavior can be used to guide the reading promotion activities,enhance the participation of college students in activities,deepen the influence of reading on college students,and effectively improve the effectiveness of reading promotion activities.In order to deeply analyze the current situation of reading behavior in college life,questionnaire survey is conducted from the aspects of college students'reading motivation,reading time,reading environment,reading carrier and equipment selection,and the relationship between reading behavior and reading promotion,with a view to comprehensively describing the overall picture of reading behavior in college life.The research finds that the reading behavior of college students exhibits a parallel characteristic of traditional reading and digital reading.The reading motivation is mainly based on interests and hobbies,and reading interests are significantly related to reading promoters.Readers who participate in reading promotion activities on site benefit more.Based on the behavioral characteristics,four ways to effectively promote reading activities are proposed,including balancing traditional reading promotion and digital reading promotion,carrying out reading promotion activities supporting teaching and scientific research,creating cross-border cooperation to create a second classroom,and setting up immersive reading activities.