基于模糊Borda法的我国区域非遗文化话语权组合评价研究OACSTPCD

Discourse power is an important embodiment of a country/region's soft power,and the discourse power of intangible cultural heritage reflects a country/region's status and influence in the field of intangible cultural heritage.In order to measure the extent of the discourse power of intangible cultural heritage in our national regions,we combine the indicators proposed by scholars with the practice survey to summarize the evaluation index system of the discourse power of intangible cultural heritage,which is composed of 3 first-level indicators,8 guidelines,and 15 second-level indicators.Then six single evaluation methods,namely factor analysis,principal component analysis,entropy method,TOPSIS method,coefficient of variation method,and grey relation analysis,and fuzzy Borda method are used to construct the evaluation model.An empirical study is conducted to evaluate the discourse power of intangible cultural heritage in 31 provincial regions in China.The results of the study show that Sichuan,Zhejiang,Beijing,Shandong,Jiangsu,Yunnan,and other regions rank high in the discourse power of intangible cultural heritage;Ningxia,Hainan,Jilin,Liaoning,Heilongjiang,and Xizang rank low.Finally,the results are analyzed and corresponding suggestions are put forward.