基于模糊认知图的高铁企业国际声誉形成机制仿真分析OA北大核心CSTPCD

In order to explore the dynamic evolution process of the formation mechanism of international reputation of high-speed railway(HSR)enterprises,a method combining the structural equation model and fuzzy cognitive map was used to conduct simulation analysis.The results of prediction analysis show that macro factors,enterprise capability,and perception of capability are positively correlated with international reputation,and the order of correlation with international reputation is macro factors>enterprise capability>perception of capability.The results of diagnostic analysis show that macro factors are the most fundamental cause of international reputation.The results of hybrid analysis prove that the comprehensive intervention measures with macro factors as the core have a better effect on the improvement of international reputation.Based on the results,recommendations are proposed to improve the international reputation for HSR enterprises.This combined method simulates the dynamic interaction among these factors and performs the simulation analysis under different scenarios which reveals the dynamic evolution process of the formation mechanism.The results are helpful to expand the knowledge system of international reputation formation mechanism and provide practical reference for HSR enterprises to adopt targeted strategies to improve the international reputation.