融媒体时代宁夏主流媒体抖音号融合发展现状及优化路径OACHSSCD

Tiktok,the mainstream media in Ningxia,has shown a trend of large-scale development in a short period of time,but also faces new structural problems such as insufficient supply of original content of regional media,no brand and reputation of the account,and no strong connection and deep interaction with users.In order to become the main posi-tion of ideology,the main battlefield of public opinion and the leader of regional media development,the mainstream me-dia Tiktok in Ningxia needs to learn from the successful experience of other media Tiktok,deeply integrate the rules of Tiktok short video platform,and achieve the compatible development of hard news content and short video visualization,storytelling,emotional and other soft communication.