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TOD模式下开放式街区的公共图形设计研究OA

STUDY ON THE DESIGN OF PUBLIC GRAPHICS FOR OPEN BLOCKS UNDER THE TOD MODE

中文摘要英文摘要

以四川师大TOD项目区域内的公共图形设计为研究对象,研究如何将开放式街区的地域文化属性与公共图形设计系统相结合,探索TOD模式下开放式街区的公共图形设计实践.进行实地调研,并结合相关设计理论,从该街区的文化教育属性出发,提出在TOD模式下开放式街区的校园内外联通的公共图形设计.公共图形设计首先应达到内容信息的准确传达,并因地制宜地融入人文因素和情感表现.TOD模式下的校园开放式社区公共图形设计策略应由街区特性为指引,使具有高校文化内涵的校园街区氛围和校内外开放互通的特性得以凸显,从而提升公众对公共图形信息的获取体验.本研究对我国TOD模式下,高校开放式街区的公共图形设计提供了新的思路.

Taking the public graphic design in the TOD project area of Sichuan Normal University as the research object,to study how to combine the regional cultural attribute of the open block with the public graphic design system,and explore the public graphic design practice of the open block under the TOD mode.Based on the relevant design theories,starting from the cultural and educational attributes of the block,and the public graphic design of the open block connected inside and outside the campus under the TOD mode was proposed.Public graphic design should achieve the accurate transmission of content information,and integrate humanistic factors and emotional expression according to local conditions.The public graphic design strategy of the open community under the TOD mode should be guided by the characteristics of the block,so as to highlight the campus block atmosphere with the cultural connotation of college and and the characteristics of openness and intercommunication inside and outside the campus,with its own cultural meaning and open communication characteristics,and to improve the accurate access of the public to public graphic information.This method provides a reference for the public graphic design of open streets under the TOD mode in China in the future.

谢梦润;罗玉霜

西南交通大学设计艺术学院

艺术学

TOD模式开放式街区公共图形设计校园内文化性

TOD modeOpen blockPublic graphic designOn campusCultural

《设计》 2024 (007)

148-150 / 3

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