近代居住型历史街区旅游意象对比研究OA

Taking Qingdao Pichaiyuan, Shanghai Tianzifang and Guangzhou Yongqingfang as examples, this paper compares the tourists' travel image on three modern residential historical districts. On the basis of crawling the online text and review text of three typical blocks, the ROST CM6 tool is used to compare the personality image, structural image and emotional image of the block. The results show that the individual image and structural image of the three blocks form obvious regional characteristics, but the positive emotional image of Pichaiyuan is lower than that of Tianzifang and Yongqingfang, and the themes of negative emotional image have more commonality than individuality. According to the travel image features of three typical districts, the travel image laws of the three districts are concluded to provide a reference for the protection and renewal of other districts of the same type.