城市建筑2024，Vol.21Issue(5)：12-14,3.DOI:10.19892/j.cnki.csjz.2024.05.03
近代居住型历史街区旅游意象对比研究
Comparative Study on Tourism Imagery in Modern Residential Historical Districts
摘要
Abstract
Taking Qingdao Pichaiyuan, Shanghai Tianzifang and Guangzhou Yongqingfang as examples, this paper compares the tourists' travel image on three modern residential historical districts. On the basis of crawling the online text and review text of three typical blocks, the ROST CM6 tool is used to compare the personality image, structural image and emotional image of the block. The results show that the individual image and structural image of the three blocks form obvious regional characteristics, but the positive emotional image of Pichaiyuan is lower than that of Tianzifang and Yongqingfang, and the themes of negative emotional image have more commonality than individuality. According to the travel image features of three typical districts, the travel image laws of the three districts are concluded to provide a reference for the protection and renewal of other districts of the same type.关键词
居住型历史街区/网络文本/旅游意象/对比Key words
residential historical district/online text/travel image/comparison分类
建筑与水利引用本文复制引用
陈海婷,蒋正良,石峰,高敏..近代居住型历史街区旅游意象对比研究[J].城市建筑,2024,21(5):12-14,3.基金项目
山东省自然科学基金(ZR2020ME216) （ZR2020ME216）
