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新时代数字体育赛事的应用场景与发展策略OA北大核心CHSSCDCSTPCD

Application Scenarios and Development Strategies of Digital Sports Events in the New Era

中文摘要英文摘要

运用文献资料、案例分析等方法,分析数字体育赛事的概念与内涵,探究数字体育赛事的应用场景、现实困境与发展策略.研究认为,数字体育赛事是以体育竞赛为核心,利用数字赋能体育竞赛规则、运动表现与场景等,发挥快速传播与即时反馈的新功能,形成赛事场景、环境、参与、运营全链路数字化新模式,构建竞赛规程、运动形式、法律法规、组织运营、运动场景等数字化新体系的一种特殊性事件.经典型案例分析发现,数字体育赛事呈现虚拟现实、增强现实、混合现实、电子竞技、数字孪生等应用场景.进一步针对数字体育赛事应用场景中所存在的技术壁垒、标准欠缺、监管滞碍、实践局限等困境,提出夯实"数字+体育"复合型人才培养,加强数字技术的科学运用;积极研制赛事组织标准,畅通赛事运营流程;完善赛事监管体系,促进赛事健康稳步发展;搭建一体化数字智慧服务平台,丰富数字运动场景等发展策略.

Using literature,case study and other methods to analyze the concept and connotation of digital sports events,the study explores the application scenarios,development dilemmas and coping strategies of digital sports events.A digital sports event is a special event that takes sports competition as the core,uses digital empowerment sports competition rules,sports performance and scenes,etc.,exerts the new function of rapid dissemination and instant feedback,forms a new mode of digitization of the whole chain of event scenes,environment,participation and operation,and builds a new digital system of competition regulations,sports forms,laws and regulations,organization and operation,sports scenes,etc.After typical case analysis,it is found that digital sports events present application scenarios such as virtual reality,augmented reality,mixed reality,e-sports,digital twin,and so on.To further address the technical barriers,lack of standards,regulatory lags,practical limitations and other dilemmas that exist in the application scenarios of digital sports events,it is proposed to consolidate the cultivation of digital+sports composite talents and strengthen the scientific use of digital technology;actively develop event organization standards and smooth the event operation process;improve the event regulatory system and promote the healthy and steady development of the event;and set up an integrated digital intelligence service platform to enrich the digital sports scenarios and other coping strategies.sports scenes and other coping strategies.

黎镇鹏;任波

上海体育大学经济管理学院,上海 200438||José Rizal University Graduate School, Manila 1552上海体育大学经济管理学院,上海 200438

教育学

数字经济数字体育赛事体育赛事应用场景

digital economydigital sports eventssports eventsapplication scenarios

《天津体育学院学报》 2024 (002)

168-174 / 7

国家社会科学基金项目(项目编号:22FTYB010)

10.13297/j.cnki.issn1005-0000.2024.02.007

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