《狼图腾》"走出去"的历时性观察与启示OA北大核心CHSSCDCSSCI

Taking the nearly 10 years of Wolf Totem's"going global"as the main axis and extending for about 10 years before and after each,it is divided into three periods.Observing the development process of"going global"of the book's presser,Yangtze River Literature and Art Publishing House,in these three periods,synthesizing a triple analysis framework that integrates macro domestic and international environments,meso publishing ecology,and micro actors to diachronic examines the reasons for the successful"going global"of Wolf Totem.It is found that the opportunities of the times and the strong support of national power are important for publishing"going global",the government and market functions need to clarify the boundaries and collaborate on innovation,which is necessary for publishing"going global",the exertion of the initiative of actors at different levels and links,as well as the effective operation of market mechanisms,are the foundation for publishing"going global",providing historical reference and practical mirror for improving the level and effectiveness of publishing"going global".