数实融合背景下体育旅游产业数字化转型:动力机制、现实困境与推进策略OA北大核心CHSSCDCSSCICSTPCD

Under the background of the integration of data and reality,promoting the digital transformation of sports tourism industry will continuously improve the updating and iteration rate of the internal components of the industry,and stimulate the strong driving forces of sports tourism as an emerging industry.This paper discusses the dynamic mechanism,realistic dilemma and promotion strategies of the digital transformation of sports tourism industry through the methods such as literature and logical analysis.According to the research,under the background of the integration of data and reality,policy,technology,market and industry itself have become important driving forces to promote the digital transformation of sports tourism industry,and the interaction of various driving factors together constitutes the driving mechanism of the digital transformation of sports tourism industry.At present,the digital transformation of sports tourism industry still faces dilemmas such as insufficient industrial policy supply,weak ability of scientific and technological innovation,digital market construction remain to be improved and structural imbalance of industrial development.Therefore,it is necessary to strengthen policy supply,promote scientific and technological innovation,improve the digital market,optimize the development structure and gradually promote the digital transformation of sports tourism industry.