数字经济驱动体育企业高质量发展:机制、困境与路径OA北大核心CHSSCDCSSCICSTPCD

The construction of digital China serves as a crucial engine for advancing China's modernization in the digital era,with the development of the digital economy playing a key role in propelling high-quality development of sports enterprises.By the methods of literature review and logical analysis,this study explores the essence and mechanisms of digital economy driving the high-quality development of sports enterprises.It holds that digital economy can reshape the resource foundation,dynamic capabilities,and strategic mission of sports enterprises,enabling them to achieve a higher level of comprehensive value,and analyzes the mechanism from production processes,marketing models,innovation behavior and asset management.For digital economy driving the high-quality development of sports enterprises,the study illustrates the dilemmas such as the insufficient targeted policies and uncompleted support system,deficient digital transformation capabilities and low integration of digital technologies,weak utilization and supervision of data and low levels of digital innovation,and high costs in digital transformation and inadequate financial supply.To solve these dilemmas,it proposes the promoting paths including establishing a digital policy system and optimizing the business environment,enhancing digital transformation capabilities and implementing intelligent business,strengthening the mining and supervision of data and improving technological collaboration efficiency,and releasing the space of financial support and expanding funding channels.