沈阳体育学院学报2024，Vol.43Issue(2)：16-22,7.DOI:10.12163/j.ssu.20230658
数字经济驱动体育企业高质量发展:机制、困境与路径
Digital Economy Driving High-Quality Development of Sports Enterprises:Mechanisms,Dilemmas and Paths
摘要
Abstract
The construction of digital China serves as a crucial engine for advancing China's modernization in the digital era,with the development of the digital economy playing a key role in propelling high-quality development of sports enterprises.By the methods of literature review and logical analysis,this study explores the essence and mechanisms of digital economy driving the high-quality development of sports enterprises.It holds that digital economy can reshape the resource foundation,dynamic capabilities,and strategic mission of sports enterprises,enabling them to achieve a higher level of comprehensive value,and analyzes the mechanism from production processes,marketing models,innovation behavior and asset management.For digital economy driving the high-quality development of sports enterprises,the study illustrates the dilemmas such as the insufficient targeted policies and uncompleted support system,deficient digital transformation capabilities and low integration of digital technologies,weak utilization and supervision of data and low levels of digital innovation,and high costs in digital transformation and inadequate financial supply.To solve these dilemmas,it proposes the promoting paths including establishing a digital policy system and optimizing the business environment,enhancing digital transformation capabilities and implementing intelligent business,strengthening the mining and supervision of data and improving technological collaboration efficiency,and releasing the space of financial support and expanding funding channels.关键词
数字经济/体育企业/企业发展/数字化转型/高质量发展Key words
digital economy/sports enterprise/enterprises' development/digital transformation/high-quality development分类
教育学引用本文复制引用
袁园媛,黄海燕..数字经济驱动体育企业高质量发展:机制、困境与路径[J].沈阳体育学院学报,2024,43(2):16-22,7.基金项目
国家社会科学基金重大项目"新时代体育产业高质量发展研究"(19ZDA355). （19ZDA355）
