社交媒体时代全球智库国际传播力研究:基于87家智库Twitter账户的社交网络分析OA北大核心CHSSCDCSSCICSTPCD

[Purpose/Significance]Think tanks play a significant role in guiding public opinion and carrying out political diplomacy,which is an indispensable part of the construction of international communication pow-er.Conducting research on the international communication power of think tanks is conducive to improving the comprehensive strength of think tanks and the international communication power of the whole country.[Method/Process]The Twitter accounts of think tanks among Top Think Tanks in the World list of the Global Think Tanks Report 2020 are selected as the research objects.With using python crawler and NodelXL,think tanks following and interaction data are obtained.The social network analysis method is used to analyze Twitter communication characteristics of think tanks and the network attributes of each think tank.Then with the help of entropy-weight-ed TOPSIS method,their dissemination ability and dissemination effectiveness are comprehensively evaluated.The relationship between the two is explored through linear regression.[Result/Conclusion]First,top think tanks have formed a close social network in Twitter,but the proportion of direct information exchange between think tanks is low.Second,think tank communication in Twitter is more open,but think tanks in the same country,re-gion,or institution are more likely to form small groups.Third,the communication ability and communication effectiveness of think tanks are comprehensively evaluated and ranked accordingly,among which the evaluation results of the communication power of think tanks in the United States and Germany are outstanding.Fourth,the communication ability has a positive impact on the communication effectiveness,especially on the communica-tion scope.Furthermore,combined with the findings of the study,three suggestions on improving the international communication of China's think tanks are put forward.