社会科学期刊的融媒体影响力度量与提升路径OACSSCICSTPCD

In the era of media convergence,social science academic journals are facing more complex and severe new challenges.Continuously expanding communication channels,accurately targeting effectiv e audiences,increasing audience stickiness,and comprehensively improving the integrated media influence of social science academic journals are of great value for the development of journals in the new era.According to the characteristics and development status of media communication of social science journals,this paper establishes the index system of integrated media influence of social science journals,and takes the influence index of third-party platforms,the update index of journal sites,and the influence index of social platforms as the first level indices,with multiple index parameters under it.Taking Hebei social science journals as examples,this paper makes an empirical analysis.Social science journals should give full play to the advantages of cross platform collaboration in the context of media convergence,ensure the organic linkage of paper media,third-party platforms,journal sites,and social media,and realize comprehensive upgrading of products and business formats.With the help of big data,artificial intelligence,cloud computing,and other emerging technologies,the local knowledge resources of journals can be reconstructed to optimize user experience and personalized service.