突发公共事件中的用户负面情感关键影响因素识别OA北大核心CHSSCDCSSCICSTPCD

[Purpose/Significance]The study aims to indentify and analyze the key influencing factors of users'nega-tive emotions helps to respond more effectively to the spread of users'negative emotions in the network public opinion of pub-lic emergencies and maintain social stability and harmony.[Method/Process]Based on the affective-cognitive theory and integrating crisis schema theory,the theoretical framework of the influencing factors of users'negative emotions was con-structed by combining with the existing research and the actual data.Questionnaire survey and DEMATEL method were used to analyze the influencing factors and the key degree of users'negative emotions in public emergencies,and the key influen-cing factors were identified.[Result/Conclusion]The study finds that the key influencing factors include nine factors:e-vent itself,security crisis,social system,social culture and government credibility,subject empathy,interest appeal,risk perception and group identity.Based on the discovery,this paper provides feasible strategies for guiding negative emo-tions of users from three perspectives.