湖南大学学报（社会科学版）2024，Vol.38Issue(3)：43-54,12.DOI:10.16339/j.cnki.hdxbskb.2024.03.007
"差序格局"特征社会网络对养老服务消费行为的影响
The Impact of Differential Pattern Characteristic Social Network on Consumption Behavior of Elderly Care Services
摘要
Abstract
Based on the field survey data,this paper systematically discusses the influence of social net-work with differential pattern on the consumption behavior of elderly care services.Results show that firstly,at the level of self and family,income level and children's attitude are the core factors that affect the transformation of the elderly consumers'willingness to consume elderly care services.Secondly,at the social network level,the weak-ties social participation activities represented by collective cultural and entertainment activities such as square dancing and Taijiquan have a more significant positive impact on the consumption intention and behavior of elderly care services than the strong-ties social participation repre-sented by relatives and friends visiting,which plays an important role in decision-making of consumption of elderly care services involving daily living arrangements and status changes.Heterogeneity analysis showed that women,people with high education level and those in urban areas had stronger conversion ability of elderly care service consumption intention.The influence of self-level and social network level on elderly care service consumption behavior shows significant differences between urban and rural areas.Ac-cordingly,in practice,the driving role of weak ties social core nodes can be explored and differentiated de-mand management strategies can be formulated,to drive the consumption behavior of potential customers.关键词
养老服务消费/差序格局/社会嵌入/弱关系Key words
elderly care service consumption/differential pattern/social embedding/weak-ties分类
社会科学引用本文复制引用
马跃如,黄尧,袁红艳.."差序格局"特征社会网络对养老服务消费行为的影响[J].湖南大学学报（社会科学版）,2024,38(3):43-54,12.基金项目
教育部人文社科青年基金项目:关系网络在农村居民养老金配置决策中的嵌入机制研究(21YJCZH046) （21YJCZH046）
国家自然科学基金面上项目:供需高质量匹配视域下居家养老护理员资源配置研究(72172159) （72172159）
湖南省教育厅科研一般项目:社会网络结构嵌入农村互助养老的耦合机制研究(21C0110) （21C0110）
