企业规模、市场竞争与企业数字化转型OA北大核心CHSSCDCSSCICSTPCD

Against the background of rapid development of digital technology,digital transformation has become an inevita-ble requirement for enterprises to enhance their competitiveness and realize high-quality development.Based on the perspective of Schumpeter's hypothesis,this paper analyzes the impact of enterprise size and market competition on enterprise digital transforma-tion by using the data of China's A-share listed companies in Shanghai and Shenzhen from 2011 to 2022.The study finds that:en-terprise size has a non-linear promotion effect on enterprise digital transformation,and the marginal effect is diminishing;market competition and enterprise digital transformation is an"inverted U"type relationship,that is,in a certain degree of market com-petition,the enterprise digital transformation willingness to reach the peak,more than this threshold,the enterprise digital trans-formation willingness gradually decreased.The heterogeneity test shows that if the enterprise is a state-owned enterprise or a manu-facturing enterprise,the driving effect of enterprise size on digital transformation is stable.Further analysis finds that the interaction between enterprise size and market competition inhibits enterprise digital transformation.Accordingly,this paper proposes counter-measures to promote the digital transformation of enterprises.