秦药品牌内在属性和产业价值研究OACSTPCD

Qin medicine is a kind of genuine regional drug produced in Shaanxi with a long history and excellent quality.Qin medicine is an important strategic resource nurtured by the land of the three Qin regions,bearing the profound Qin culture.It is also an important resource guarantee for the development of Shaanxi traditional Chinese medicine(TCM)industry.Building up the Qin medicine brand holds significant importance for promoting the development of Shaanxi's TCM industry and upgrading the level of its industrial chain.This paper discussed the intrinsic attributes and industrial value of the Qin medicine brand from five perspectives:brand selection,cultural value,strategic needs,resource guarantee,and industrial development.Through leading the development of the Qin medicine industry and establishing the Qin medicine brand,the long-standing issues of weak foundational capabilities and low industrial chain levels in Shaanxi's TCM industry are deciphered.It explores the formation of a green industrial development model to enhance the development level of the industry,better serving national strategies such as ecological protection and Healthy China.