中国现代中药2024，Vol.26Issue(6)：967-971,5.DOI:10.13313/j.issn.1673-4890.20230829005
秦药品牌内在属性和产业价值研究
Intrinsic Attributes and Industrial Value of Qin Medicine Brand
摘要
Abstract
Qin medicine is a kind of genuine regional drug produced in Shaanxi with a long history and excellent quality.Qin medicine is an important strategic resource nurtured by the land of the three Qin regions,bearing the profound Qin culture.It is also an important resource guarantee for the development of Shaanxi traditional Chinese medicine(TCM)industry.Building up the Qin medicine brand holds significant importance for promoting the development of Shaanxi's TCM industry and upgrading the level of its industrial chain.This paper discussed the intrinsic attributes and industrial value of the Qin medicine brand from five perspectives:brand selection,cultural value,strategic needs,resource guarantee,and industrial development.Through leading the development of the Qin medicine industry and establishing the Qin medicine brand,the long-standing issues of weak foundational capabilities and low industrial chain levels in Shaanxi's TCM industry are deciphered.It explores the formation of a green industrial development model to enhance the development level of the industry,better serving national strategies such as ecological protection and Healthy China.关键词
秦药/品牌/中药产业/内生动力/内在属性/产业价值Key words
Qin medicine/brand/industry of the TCM/endogenous impetus/intrinsic attribute/industrial value分类
医药卫生引用本文复制引用
唐志书,王征,段金廒,黄璐琦..秦药品牌内在属性和产业价值研究[J].中国现代中药,2024,26(6):967-971,5.基金项目
财政部和农业农村部:国家现代农业产业技术体系资助项目 （）
中央本级重大增减支项目(2060302) （2060302）
国家重点研发计划项目(2022YFD1602005) （2022YFD1602005）
陕西省三秦学者创新团队项目(陕组通字[2018]34号) （陕组通字[2018]34号）
