粮油食品科技2024，Vol.32Issue(4)：33-44,12.DOI:10.16210/j.cnki.1007-7561.2024.04.004
吸引与赋能消费者:沙特阿拉伯在食品创新、新兴技术及信息误导时代如何实现有效沟通（中英文）
Engaging and Empowering Consumers:Communicating Effectively in the Age of Food Innovations,Emerging Technologies,and Misinformation in Saudi Arabia(Chinese and English versions)
Roaa ALMARWANI1
作者信息
- 1. 沙特食品和药物管理局 风险沟通部,沙特阿拉伯,利雅得
- 折叠
摘要
Abstract
This article highlights challenges faced by food authorities and explores the imperative role that is played by effective communication strategies employed by food safety authorities with a specific focus on Saudi Food and Drug Authority(SFDA).It discusses different aspects related to communication with innovative strategies,such as AI-driven sentiment analysis,utilization of chatbots and artificial intelligence,addressing misinformation,emerge as crucial components in addressing challenges related to monitoring public perception,addressing queries and scientific uncertainty,and competing for attention.This article looks at the relevance of communication in fostering consumer trust,especially in the context of a rapidly evolving digital landscape,emerging technologies,and the prevalence of misinformation.The dynamic landscape of risk communication necessitates continuous adaptation and proactive measures to empower consumers and ensure food safety.The SFDA's multifaceted approach stands as a model for effective risk communication in the ever-evolving digital age.关键词
沙特阿拉伯/食品创新/新兴技术/信息误导/有效沟通Key words
Saudi Arabia/food innovation/emerging technologies/misinformation/effective communication分类
轻工纺织引用本文复制引用
Roaa ALMARWANI..吸引与赋能消费者:沙特阿拉伯在食品创新、新兴技术及信息误导时代如何实现有效沟通（中英文）[J].粮油食品科技,2024,32(4):33-44,12.
