消费者驱动的(俥)家蜡染产品设计需求分析OA北大核心CSTPCD

In the context of increasingly fierce competition in the global market,consumer preferences and needs have become critical guiding factors for product design and development.Gejia batik,as a traditional craft,possesses a unique cultural charm and artistic value and has increasingly gained favor among modern consumers,holding significant potential for modern tourism and market opportunities.However,to adapt such traditional crafts to the modern market and meet the diverse needs of consumers,it is essential to thoroughly understand consumer preferences and needs and integrate these requirements into product design.Therefore,this study took Gejia batik products as the subject to explore the design requirements and optimization strategies for Gejia batik products from consumers,aiming to enhance consumer satisfaction with Gejia batik products.The study's primary purpose was to bridge the gap between traditional craftsmanship and modern design through consumer-driven analysis of product design requirements,so as to provide scientific basis and innovative ideas for the innovation and development of Gejia batik products. This study employed multiple approaches including interviews,the Kawakita Jiro method,surveys,and the Kano model to explore consumer design requirements and provide optimization strategies for Gejia batik products.Firstly,consumer opinions on the design requirement elements for Gejia batik products were collected through interviews.Next,by using the Kawakita Jiro method,a list of 31 requirements was extracted and categorized into six major types:product shape,product pattern,product color,product craftsmanship,production process,and positioning and style.The Kano model and the Better-Worse and sensitivity coefficient were used to categorize and prioritize the attributes of various demand elements.Then,gender,age,and monthly income were used as entry points to analyze the needs of different consumer categories.Finally,based on the research findings,suggestions and strategies to enhance consumer satisfaction were proposed.Previous scholars have focused on the study of Gejia batik from the perspectives of ethnology,art studies,or cultural studies.This paper investigated the design needs of Gejia batik from the consumer's perspective and used a comprehensive approach involving interviews,the Kawakita Jiro method,surveys,and the Kano model for data collection and analysis,achieving certain innovations in research perspectives and methodologies.The research results indicate that the harmonious shapes,smooth lines,and practicality of Gejia batik products are must-be qualities and the primary factors affecting consumer satisfaction.The expected qualities of colorfastness,exquisite craftsmanship,cultural value representation,design-oriented patterns,environmental sustainability and creative shapes are key factors that impact consumer satisfaction.High-quality colors,ingenious composition,auspicious meanings,product innovation,and artistic sense belong to the attractive qualities,which are important factors influencing consumer satisfaction.Furthermore,consumers of different genders,ages,and monthly incomes have varying emphases on the design requirements for Gejia batik products.From a gender perspective,female consumers have higher aesthetic demands and pursue the fashion sense of batik products more than males.In contrast,males have higher expectations for batik's design sensibility and product shape.From an age perspective,consumers aged 18-25 focus more on the aesthetic appeal,distinctiveness,and environmental sustainability of batik products.Those aged 26-35 pursue the artistic quality,auspicious meanings,and clever composition of batik products.Consumers aged 36-45 place greater emphasis on the products'shape,fashion sense,and artistic quality.Those aged 46-55 are concerned with batik products'overall harmonious shape and practicality,with less demand for aesthetic appeal.Seen from monthly income,consumers with an income of less than 5 000 yuan value the aesthetics,environmental friendliness,and personalized style of batik products;those earning 5 000-7 000 yuan focus on the artistic sense,personalization,and cultural meanings conveyed by the patterns of batik products;consumers with an income of 7 001-10 000 yuan are more concerned with the aesthetic appeal of the batik patterns and the quality of the batik;those with an income of over 10 000 yuan prioritize the overall shape and cultural essence of batik products.Therefore,in the design of Gejia batik products,designers should focus on the varying needs of consumers of different genders,ages,and monthly incomes to design batik products with emphasis accordingly.By segmenting the consumer market for batik products,the design positioning can be made more accurate. Through this study,we aim to promote the modern inheritance and innovation of the traditional craft of Gejia batik while also providing market-oriented design reference for related designers and manufacturers to better meet consumer needs and drive the sustainable development of the industry.However,this study also has certain limitations.For example,after categorizing user groups by different genders,ages,and monthly incomes,the overall sample sizes of each category are not balanced,which may impact the final categorization of demand element attributes.Therefore,in future research,it is possible to balance the sample size proportions of different types of consumers in advance to further enhance the accuracy and reliability of the conclusions.