西安交通大学学报（社会科学版）2024，Vol.44Issue(4)：62-75,14.DOI:10.15896/j.xjtuskxb.202404007
数字人民币接受与使用的影响因素和组态路径探索
Exploring the Influencing Factors and Configuration Paths of the Acceptance and Use of E-CNY
摘要
Abstract
In recent years,with the rapid development of digital technology,many countries around the world have devoted themselves to the wave of the discovery of central bank digital currencies(CBDC).China has also seized the opportunity to research and develop E-CNY and actively carried out pilot work across the country.However,there are still some realistic problems such as the scale of the E-CNY pilot is not wide enough and users are not easy to develop the habit of using E-CNY.In this context,it is meaningful to analyze the influencing factors and action paths of the acceptance and use of E-CNY from the perspective of comprehensive system characteristics for promoting the wide use of users and deepening the pilot work of E-CNY. Based on UTAUT2 model,innovation diffusion theory and perceived risk theory,this paper constructs a research model of influencing factors for the acceptance and use of E-CNY,and obtains 1,976 data through questionnaire survey.First,the structural equation(SEM)is used to verify the net effect of assumptions and variables,measure performance expectations,effort expectations,social impact,convenience conditions,individual innovation positive impact acceptance willingness,perception of risk negative impact acceptance willingness,convenience conditions,habits,acceptance willingness to positively affect the use behavior;acceptance willingness plays a significant mediating role in the effects of performance expectation,effort expectation,social influence and perceived risk on use behavior.Then,the fuzzy set qualitative comparative analysis method(fsQCA)is used to study the configuration paths that induce the high-frequency and low-frequency use behavior of E-CNY.The results show that the conditional external drive mode,experience focus mode,internal dominant mode,comprehensive action mode,personality impact mode and security tendency mode can realize the high-frequency use of E-CNY;environment missing mode and risk obstruction mode will lead to the low-frequency use of E-CNY. Compared with previous literature,this paper expands in the following three aspects:first,it adopts the method of SEM and fsQCA to study the influencing factors and configuration paths of the acceptance and use of E-CNY for the first time.Second,the influencing factors of acceptance willingness and use behavior of E-CNY as well as their mutual relationship are studied simultaneously.Third,the number of effective research data and cases reached 1976,which is a large sample in the analysis and research combined with SEM and fsQCA,having reference significance. The research of this paper lays a theoretical foundation for currently accelerating the promotion and application of E-CNY,and puts forward effective paths to promote the acceptance and use of E-CNY from the aspects of boosting the development of application scenarios and ecological construction,enhancing user stickiness,cultivating citizens'digital literacy,lifting user experience and utility,strengthening security and legislative supervision,and implementing publicity.关键词
数字人民币/组态路径/UTAUT2模型/创新扩散理论/感知风险理论/数字素养/用户黏性Key words
E-CNY/configuration paths/UTAUT2 model/innovation diffusion theory/perceived risk theory/digital literacy/user stickiness分类
管理科学引用本文复制引用
张成虎,高睿凯..数字人民币接受与使用的影响因素和组态路径探索[J].西安交通大学学报（社会科学版）,2024,44(4):62-75,14.基金项目
国家社会科学基金重大项目(17ZDA147). （17ZDA147）
