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跨社交媒体舆情关键节点识别方法及其实证研究

孔婧媛 毕达天 杨阳 王璐 张雪

现代情报2024,Vol.44Issue(9):16-30,15.
现代情报2024,Vol.44Issue(9):16-30,15.DOI:10.3969/j.issn.1008-0821.2024.09.002

跨社交媒体舆情关键节点识别方法及其实证研究

Methodology and Empirical Research to Identify Key Nodes of Public Opinion Across Social Media

孔婧媛 1毕达天 1杨阳 2王璐 1张雪1

作者信息

  • 1. 吉林大学商学与管理学院,吉林 长春 130012
  • 2. 吉林艺术学院马克思主义学院,吉林 长春 130012
  • 折叠

摘要

Abstract

[Purpose/Significance]Combining the theory of super network to identify key nodes in cross-social media public opinion dissemination has practical implications for relevant departments to regulate online public opinion and ensure network information security.[Method/Process]The research selected specific online public opinion events and used the same user algorithm across social media to identify information users participating in cross-social media public opinion dis-semination.Based on super network theory,various subnets in cross-social media public opinion communication were mod-elled,and methods such as natural language processing,topic mining and sentiment analysis were integrated to explore key nodes in the process of cross-social media public opinion communication.[Result/Conclusion]Research found that the cross-social media public opinion key node identification method proposed in this study can identify and interpret key nodes in the process of cross-social media public opinion dissemination from different perspectives,thereby better describing the dissemination process and characteristics of cross-social media public opinion,and providing new research methods and i-deas for the study of cross-social media public opinion dissemination.

关键词

超网络/跨社交媒体/网络舆情/关键节点/信息传播

Key words

super network/cross-social media/public opinion/key nodes/information dissemination

分类

社会科学

引用本文复制引用

孔婧媛,毕达天,杨阳,王璐,张雪..跨社交媒体舆情关键节点识别方法及其实证研究[J].现代情报,2024,44(9):16-30,15.

基金项目

国家社会科学基金项目"基于用户跨社交媒体的信息行为偏好特征挖掘与推荐研究"(项目编号:21BTQ059). (项目编号:21BTQ059)

现代情报

OA北大核心CHSSCDCSSCICSTPCD

1008-0821

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