城市居民乡村旅游需求及其影响因素研究OA

This paper takes the residents of Tai'an city as the survey object,and collects 190 data through the distribution of questionnaires.With reference to push and pull theory and multiple Logistic model,this paper studies the rural tourism demand of Tai'an city residents and its influencing factors.Research findings:Most of the respondents have travel experience and have certain consumption power,travel time is concentrated in statutory holidays,weekends,winter and summer holidays,choose to travel with friends and relatives or alone,yearning for scenic viewing,can enjoy the idyllic scenery of rural tourism destinations.The empirical analysis shows that:(1)The higher the educational level of the respondents,the more times they participate in rural tourism.(2)The type of rural tourism destination is an important influencing factor for urban residents to choose rural tourism destination.Destinations that can relieve pressure,relax body and mind and increase their experience and knowledge will have greater attraction for urban residents of Tai'an.(3)The use of traditional media,such as television,and group tourism can promote the positive demand of Tai'an residents.