北京休闲农业的游客感知价值构成分析OA

The perceived value of tourists is the endogenous driving force for the development of leisure agriculture,and a high perceived value can attract more tourists,increase farmers'income,and promote the sustainable development and upgrading of the industry.In recent years,the rapid development of leisure agriculture and rural tourism has injected new vitality and momentum into rural revitalization.However,in the process of the development of leisure agriculture and rural tourism,the problems of poor tourist experience and declining consumption level due to the failure to dig deep into the needs of tourists have also emerged.Based on this,being able to bring a better experience to tourists and create higher perceived value has become the key to the competitive advantage of leisure agriculture operators.In this study,the perceived value of leisure agriculture tourists in Beijing was taken as the research object,a questionnaire survey was conducted on tourists from various business entities of leisure agriculture in Beijing,the average value of each component of the perceived value of leisure agriculture tourists in Beijing was obtained by collecting and sorting out the data,and the tourists'perception of different values was obtained through comparison.Finally,based on the analysis results and the situation obtained from the field investigation,targeted suggestions were put forward.