后疫情时代基于BOPPPS模型的客户关系管理课程"线上+线下"教学模式探索与实践OA
后疫情时代客户关系管理课程的教学将由原来的线下教学单一模式转变为"线上+线下"一体化模式,该文基于BOPPPS模型利用雨课堂和微信教学群等工具,探索了以"学生为中心"的客户关系管理课程"线上+线下"教学模式,并应用于实际课堂.首先,在课前准备的线上阶段采用引入(Bridge-in)、目标(Objective)、前测(Pre-assessment);其次,在课中授课采用参与式学习(Participatory learn-ing);最后,通过后测(Post-assessment)和小结(Summary)环节进行课后测评.结果表明,该模式不仅加深学生对客户关系管理的理解,激发学生的学习兴趣,而且提高学生提出问题、分析问题、解决问题的能力,帮助学生培养良好的学习习惯.
The teaching of Customer Relationship Management in the post-epidemic era will change from a single offline teaching mode to an integrated"online+offline"mode,based on the BOPPPS model.This paper explores the"student-centred""online+offline"teaching model of Customer Relationship Managementcourse using tools such as Rain Classroom and WeChat teaching groups,and applies it to the actual classroom.Firstly,Bridge-in,Objective and Pre-assessment are used in the online phase of lesson preparation;secondly,Participatory learning is used during the lesson;and finally,Post-assessment and Summary are used to assess the lesson.There sults showed that the teaching mode not only deepened students'understanding of Customer Relationship Managementand significantly stimulated their interest in learning,but also improved their ability to ask questions,analyze problems and solve them,and helped them develop good study habits.
肖旦;姬晓楠
广州大学 管理学院,广州 510006
教育学
后疫情时代客户关系管理BOPPPS模型教学模式课堂实践
post-epidemic eraCustomer Relationship ManagementBOPPPS modelteaching modeclassroom practice
《高教学刊》 2024 (029)
128-131 / 4
广州市教育科学规划课题"后疫情时代基于BOPPPS模型的《客户关系管理》课程'线上+线下'教学模式的探索与实践"(202214096);广东省本科高校教学质量与教学改革工程建设项目"智慧物流与供应链协同创新实验中心"(省教高函[2021]29号)
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