食品与机械2024，Vol.40Issue(8)：221-225,5.DOI:10.13652/j.spjx.1003.5788.2024.60124
国风插画在传统食品包装设计中的应用研究
Research on the application of Chinese style illustration in traditional food packaging design
摘要
Abstract
As a unique visual expression of China,Chinese style illustration considers both connotation and artistry.This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design.It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image,enhance the communication of brand culture,and establish brand loyalty among consumers.The application strategy of national style illustration in traditional food packaging design is also proposed.关键词
插画/国风/传统食品/包装设计Key words
illustration/Chinese style/traditional food/packaging design引用本文复制引用
颜梦洁,张剑..国风插画在传统食品包装设计中的应用研究[J].食品与机械,2024,40(8):221-225,5.基金项目
国家社科基金艺术学项目(编号:21BC055) （编号:21BC055）
