武夷山国家公园游憩吸引力生成机制研究OA北大核心CHSSCDCSTPCD

⑴ Background——National parks are important places for nature conservation and recreation.Recreation is one of the basic functions of tourism development and utilization in national parks.The attraction of ecological resources is the core element of recreation in national parks.It is of great practical significance to study the for-mation mechanism of recreational attraction in national parks for the promotion of the value of tourism resources and the development of tourism economy. ⑵ Methods——Taking Wuyishan National Park as an example,this paper first used Python to scrape the travel reviews of a well-known Online Travel Agency(OTA)platform,and obtained a total of 10194 valid travel reviews.Then,the topic mining method of Latent Dirichlet Allocation(LDA)was used for the topic cluster anal-ysis of the travel reviews of Wuyishan National Park in order to get the perception dimensions of the recreational symbols.Finally,based on the symbolic interaction theory,this paper analyzed the formation mechanism of rec-reational attraction in Wuyishan National Park by using the grounded theory. ⑶ Results——First,the tourists'symbolic perception of the recreational attraction in Wuyishan National Park is mainly embodied in natural resources,humanistic resources and leisure resources.However,the value demands of"health","culture","ecology"and"leisure"are still lagging behind in terms of innovation and differentiation,which is not conducive to the sustainable development of recreation in the future.Second,through the theoretical analysis of the data,it can be found that the natural environment of Wuyishan National Park,star-rated hotels and characteristic lodgings,tea culture space,performing arts,gourmet restaurants,etc.constitute a unique recreational experience scene with the local cultural characteristics,creating a flexible and diverse"creative space"for the interpretation of the symbols of recreational attractions.Third,the tourists'emotions are positive and optimistic during the formation of the recreational attraction in Wuyishan National Park,but some tourists have"emotional conflicts"due to the differences in individual cognition and values.Therefore,the for-mation process of recreational attraction is actually the mutual game between tourists'emotional needs and recrea-tional space. ⑷ Conclusions and Discussions——Based on the above research conclusions,the following policy sug-gestions are put forward:First,Wuyishan National Park should attach importance to the exploration and con-struction of recreational attractions,plan tourist attractions at different levels,effectively fill the recreational space,enrich the recreational products system,and enhance the experience value of interaction,intimacy and viewing.Second,pay attention to the construction of scene-based"creative space".Optimize the"scene"con-struction of symbols production by creating atmosphere,improving auxiliary facilities,improving service quality,innovating interactive forms,strengthening security,etc.Third,Wuyishan National Park should make use of the push-pull effect of recreational attraction to"push"the flow economy in a way to meet the psychological needs of tourists and"pull"the involvement of tourists through the intelligent service,the creation and packaging of"au-thentic"products and the improvement of the recreation explanation service system.