国潮风格的社会意义及在食品包装设计中的应用OA北大核心CSTPCD

As an emerging trend that combines Chinese traditional culture with modern design,China-chic style has risen rapidly in the Chinese consumer market in recent years,especially in the field of food packaging design,showing significant application value.This paper discusses three application scenarios of China-chic style in food packaging design with examples:traditional food packaging that reproduces the charm of traditional culture through innovative design,local food packaging that reproduces local feelings with modern aesthetics,and tourism food packaging that attracts foreign consumers by combining regional characteristics.From two aspects of cultural composition and visual characteristics,this paper analyzes the visual expression logic of China-chic style in food packaging.