食品与机械2024，Vol.40Issue(11)：115-120,6.DOI:10.13652/j.spjx.1003.5788.2024.60155
国潮风格的社会意义及在食品包装设计中的应用
The social significance of China-chic style and its application in food packaging design
摘要
Abstract
As an emerging trend that combines Chinese traditional culture with modern design,China-chic style has risen rapidly in the Chinese consumer market in recent years,especially in the field of food packaging design,showing significant application value.This paper discusses three application scenarios of China-chic style in food packaging design with examples:traditional food packaging that reproduces the charm of traditional culture through innovative design,local food packaging that reproduces local feelings with modern aesthetics,and tourism food packaging that attracts foreign consumers by combining regional characteristics.From two aspects of cultural composition and visual characteristics,this paper analyzes the visual expression logic of China-chic style in food packaging.关键词
国潮风格/社会意义/食品包装/设计Key words
China-chic style/social significance/food packaging/design引用本文复制引用
钱正奕,朱喆..国潮风格的社会意义及在食品包装设计中的应用[J].食品与机械,2024,40(11):115-120,6.基金项目
教育部人文社会科学研究规划基金项目(编号:24YJA760151) （编号:24YJA760151）
