食品与机械2025，Vol.41Issue(3)：243-248,6.DOI:10.13652/j.spjx.1003.5788.2024.60080
中华传统色彩意象及其在食品包装设计中的运用研究
Imagery of traditional Chinese colors and their application in food packaging design
摘要
Abstract
Color systems in Eastern and Western cultures show marked differences due to their distinct cultural backgrounds.Starting from the emotional color perception of Chinese people,this paper takes the imagistic expression of colors as the entry point.Drawing on the research results of the cognitive study of the Chinese people's emotional color perception conducted by Tsinghua University,it expounds on the aesthetic value and philosophical connotations embedded in the imagery of traditional Chinese colors.Through practical examples,it analyzes the application value and design principles of traditional Chinese colors in food packaging design.关键词
食品包装/中国传统色彩/色彩/意象Key words
food packaging/traditional Chinese color/color/imagery引用本文复制引用
张雨..中华传统色彩意象及其在食品包装设计中的运用研究[J].食品与机械,2025,41(3):243-248,6.基金项目
黄河交通学院"235"教学工程建设项目(编号:HHJTXY-2023kczyk35) （编号:HHJTXY-2023kczyk35）
辽宁省社科基金项目(编号:L21BMZ006) （编号:L21BMZ006）
