中外葡萄与葡萄酒Issue(3)：12-20,9.DOI:10.13414/j.cnki.zwpp.2025.03.002
体验经济视域下葡萄酒旅游游客满意度影响机制
Impact Mechanisms of Wine Tourist Satisfaction from the Perspective of the Experience Economy
摘要
Abstract
Under the transformation of the experience economy,traditional tourism models face innovation due to their inability to meet tourists'demands for deep engagement.This study took Helan Mountain's Eastern Foothills wine region as an example.Based on Pine and Gilmore's experience economy framework,a four-dimensional wine tourism experience model was constructed encompassing Escapism,Esthetics,Education,and Entertainment.By introducing tourists'perceived value as a mediating variable,the paper systematically analyzed the effect path of experience dimensions on tourists'satisfaction.Empirical data were collected via questionnaires,with descriptive analysis using SPSS and validity/reliability tests and structural equation modeling conducted via SmartPLS.The results show that:(1)All four experience dimensions significantly and positively affect tourist satisfaction,with impact strengths ranked as Escapism(β=0.177)＞Esthetics(β=0.153)＞Entertainment(β=0.094)＞Education(β=0.085);(2)Perceived value exhibits a complete mediating effect?in the relationship between experience dimensions and satisfaction,indicating that tourists not only obtain satisfaction through direct experiences,but also from secondary emotional feedback through perceived value judgment.The study transcends the traditional"experience-satisfaction"binary relationship paradigm,reveals the mediating transmission mechanism of perceived value,and provides theoretical and practical insights for differentiated experience offerings and value perception management in wine tourism destinations.关键词
葡萄酒旅游/满意度/游客体验/贺兰山东麓Key words
wine tourism/satisfaction/tourist experience/the eastern foot of Helan Mountains分类
轻工业引用本文复制引用
苗爽,李甲贵,胡进懿..体验经济视域下葡萄酒旅游游客满意度影响机制[J].中外葡萄与葡萄酒,2025,(3):12-20,9.基金项目
宁夏贺兰山东麓葡萄酒产业技术协同创新中心葡萄酒领域科技人才开放课题资助(CXZXKT2024007) （CXZXKT2024007）
