中外葡萄与葡萄酒Issue(3)：147-154,8.DOI:10.13414/j.cnki.zwpp.2025.03.016
中国加入OIV:葡萄酒产业的机遇、挑战与应对策略
China's Entry into the OIV:Opportunities,Challenges,and Strategies for Wine Industry
摘要
Abstract
On November 14,2024,the International Organisation of Vine and Wine(OIV)officially accepted China's application to join the OIV.This means that within a year,after approved by the Chinese authorities,China will become a full member of the OIV.On the basis of reviewing the historical origin of China and OIV,and introducing the important position of OIV in the world wine industry,the authors analyzed the opportunities and challenges brought by China's accession to OIV,and put forward corresponding countermeasures.The authors concluded that China's accession to the OIV can enhance the international status and recognition of Chinese wine,provide a platform for international cooperation for China's wine industry,and make China to participate in the formulation and promotion of international standards.However,after joining the OIV,Chinese wine will face challenges such as stronger standardization requirements,intensified market competition,and increased requirements for intellectual property rights and trademark protection.Countermeasures such as strengthening international cooperation,promoting tariffreciprocity,technological innovation leading the future,brand building and market expansion,as well as policy suggestions in product attribute,industrial development,quality standards and supervision,trade promotion,personnel training and scientific and technological support,and cultural promotion are put forward.关键词
中国/OIV/葡萄酒/机遇/挑战/应对策略Key words
China/OIV/wine/opportunity/challenge/countermeasure strategy分类
轻工纺织引用本文复制引用
李华,王华,刘世松..中国加入OIV:葡萄酒产业的机遇、挑战与应对策略[J].中外葡萄与葡萄酒,2025,(3):147-154,8.基金项目
滨州医学院社会科学发展基金医养健康产业研究专项项目(20SKYZ04) （20SKYZ04）
