食品与机械2025，Vol.41Issue(10)：235-242,8.DOI:10.13652/j.spjx.1003.5788.2025.60142
AIGC视域下梅山非遗文化在食品包装设计中的创新表达
Process optimization of Meishan Intangible cultural heritage food packaging design from the AIGC perspective
摘要
Abstract
This study explores the cultural connotations,existing issues,and innovative design paths of Meishan intangible cultural heritage(ICH)food packaging.The research finds that current Meishan ICH food packaging faces prominent problems,such as a single mode of expression in conveying local characteristics through cultural elements like the Nuo mask,low process efficiency,and insufficient market validation,resulting in weakened market appeal.To address these issues,the study introduces artificial intelligence generated content(AIGC)technology based on systemic thinking.It constructs a design process model consisting of seven stages:the digital extraction of cultural elements,the construction of localized user profiles,AIGC-driven visual creativity generation,structural optimization design,structure and material design,market effect simulation,and dynamic feedback iteration.The process is validated through the"Xie Liangping"mooncake series case study.The results show that the model not only enhances design efficiency and reduces trial-and-error costs but also strengthens cultural recognition and aesthetic resonance.关键词
AIGC/梅山非遗/食品包装/视觉创意/设计流程模型Key words
AIGC/Meishan intangible cultural heritage/food packaging/visual creativity/design process model引用本文复制引用
梁可嘉,童玲..AIGC视域下梅山非遗文化在食品包装设计中的创新表达[J].食品与机械,2025,41(10):235-242,8.基金项目
湖南省哲学社会科学基金项目(编号:22YBQ085) （编号:22YBQ085）
