食品与机械2026，Vol.42Issue(3)：243-248,6.DOI:10.13652/j.spjx.1003.5788.2026.60070
基于四层协同机制的全域性农产品区域公用品牌发展路径
Development paths of holistic regional public brand for agricultural products based on four-tier collaborative mechanism
摘要
Abstract
Considerable progress has been made in the research and construction of regional public brands for agricultural products.After experiencing several models such as the three-tier structure of"city,county,and enterprise",a brand structure based on the four tiers of"city,county,town,and enterprise"has emerged,and it has further evolved into a holistic regional public brand model that encompasses multiple industrial elements such as agriculture,light industry,cultural tourism,health care,and cultural creativity.However,during the development process,there are still problems such as inter-level and intra-level resource incoordination among brands at all levels,as well as the absence of digital links for brand communication.Through the review of models,this paper explored how to deepen the collaboration among various subject levels of holistic regional public brands for agricultural products under the background of common prosperity,create new-quality productive forces,drive common prosperity in the regions,and achieve high-quality development.关键词
全域性/农产品/区域公用品牌/协同机制/品牌建设Key words
holistic/agricultural product/regional public brand/collaborative mechanism/brand construction引用本文复制引用
何捷,黄伟素,唐贵珍,万瑾,彭金燕,何国庆,陆柏益..基于四层协同机制的全域性农产品区域公用品牌发展路径[J].食品与机械,2026,42(3):243-248,6.基金项目
杭州市哲学社会科学规划课题成果(编号:Z24JC005) （编号:Z24JC005）
国家现代农业产业技术体系岗位科学家项目(编号:CARS-11-zjlby) （编号:CARS-11-zjlby）
浙江省供销社研究课题重点项目(编号:22SSZ03) （编号:22SSZ03）
浙江经贸职业技术学院省属高校基本科研业务费专项资金资助(编号:24SBYB07) （编号:24SBYB07）
