天津市教科院学报2026，Vol.38Issue(1)：22-31,10.DOI:10.3969/j.issn.1671-2277.2026.01.003
"贩卖的焦虑"
"Anxiety for Sale"
摘要
Abstract
Parents' educational anxiety is intensifying and resonates in tandem with their in-vestment in educational consumption;they often rely on increasing educational spending to allevi-ate such anxiety.From the perspective of consumerism,using a qualitative paradigm and analy-zing data obtained through semi-structured in-depth interviews,it is found that the consumer market constructs parents' educational anxiety through three mechanisms:exaggerating and mis-leading about educational crises,such as inciting the involution crisis of purchasing scarce re-sources and one-sidedly hyping up educational issues;over-packaging educational products,cre-ating gimmicks by exploiting information gaps,and stimulating parents through exaggerated propa-ganda;and deliberately building"role models"to trigger comparisons.To alleviate parents' edu-cational anxiety caused by the above reasons,it is necessary to enhance the educational communi-cation capacity of government departments towards the public,produce and disseminate practical educational knowledge and clear educational information;standardize the educational consump-tion market,strengthen policy formulation and supervision,and rectify illegal advertising;optimize the balanced allocation of school educational resources,promote the balanced development of high-quality resources,and advance educational equity;meanwhile,parents should also optimize their educational concepts and form positive interactions with all parties.关键词
家长教育焦虑/消费主义/教育消费Key words
parents's educational anxiety/consumerism/educational consumption分类
社会科学引用本文复制引用
高原.."贩卖的焦虑"[J].天津市教科院学报,2026,38(1):22-31,10.基金项目
2025年度浙江省哲学社会科学规划课题"教育家精神融入师范教育的现状及优化策略研究"(25NDJC087YB) （25NDJC087YB）
2021年度教育部人文社会科学研究青年基金项目"公共传播视域下教育焦虑的形成与纾解研究"(21YJC880021). （21YJC880021）
