DOI:| publish

品牌形象视阈下旅游景区短视频营销研究OACHSSCD

Research on short video marketing of scenic spots from the perspective of brand image

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现如今,新媒体日益普及,旅游品牌形象建设中也出现了短视频.若想帮助旅游景区树立良好的品牌形象,就应高度重视旅游景区的短视频营销工作.本文主要分析了短视频的特点及其在营销中的价值,提出了基于品牌形象的旅游景区短视频营销策略,并深度分析优化旅游景区短视频营销模式的措施,以供参考.

孟杨

沈阳城市建设学院,辽宁沈阳 110000

管理科学

品牌形象旅游景区短视频营销策略

《品牌研究》 2020 (23)

59-61,3