消费者对缺陷汽车召回的认知及召回效果调查OA
Investigations on Consumer Perceptions of Defective Vehicle Products Recall and Recall Effectiveness
本文采用大规模的车主问卷调查研究了中国消费者对缺陷汽车召回的认识和态度，并针对四个典型召回案例的召回效果分别开展了问卷调查。通过对调查数据的分析和研究，本文总结了我国消费者对缺陷汽车召回的认知情况，并对典型汽车企业的召回效果进行了描述和分析。
This paper conducts a large-scale survey to study consumers’ perceptions of and attitudes toward defective vehicle products recall, and investigates the recall effectiveness of four recall cases. Through analyses of the survey data, this research summarizes consumers’ awareness related to defective vehicle products recall and describes the effectiveness of four typical recalls.
孙鲁平;杜晓梦
中央财经大学北京百分点信息科技有限公司
缺陷汽车产品召回消费者认知召回效果
defective vehicle products recallconsumer perceptionsrecall effectiveness
《标准科学》 2015 (12)
59-62,78,5
本文受“基于典型样本的车主调查问卷及用户行为分析研究”（项目编号HT2015Z-0004）资助。
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